People in the publishing industry are wondering why our new publicity division, Spence Media, charges so much less for a media campaign than most publicity firms and freelance publicists. The short answer is that our fee per booking is based on the actual sales value of media placements, not on what the market will bear. The long answer is here.
Very often, even major media exposure does not guarantee big sales, as this article from the PMA Independent, the newsletter of the Publishers Marketing Association (a trade association of independent publishers), illustrates:
Two findings emerge clearly from your reports on the consequences of major media coverage:
Important shows and magazines—including Oprah, Today, 20/20, Money, and The New York Times—do pay attention to books that PMA members publish.
That attention doesn’t necessarily translate into sizable sales. Sometimes hundreds or thousands of copies move off the shelves; sometimes "nothing happens."
Interestingly, the same range of results applies to books from the huge New York houses, as publicists note off the record.
Spence Publishing is pleased to announce the formation of a new division, Spence Media (www.SpenceMedia.com), to provide radio and television publicity for publishers, authors, and organizations. We now offer clients the same vigorous and skillful media promotion that has allowed Spence Publishing—an independent publisher of serious nonfiction—to turn a substantial profit.
Cold Type is hosted by Spence Publishing Company, a commercial nonfiction publisher of books on culture and society, and Spence Media, a firm that provides radio and television publicity to publishers, authors, and organizations.
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In the right-hand column we feature several of our current titles. All of our books are at least 40% off on the Spence Publishing website. Shipping is free on orders over $30.00. We also have an overstocks page, where prices start at $5.00.
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